David Bergen is the former Senior Vice President and Global CIO of Levi Strauss & Co. He obtained his Bachelor of Science in Management Information Systems degree from the University of Nevada and is currently the Managing Director of the global professional services firm Alvarez & Marsal.
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| David Bergen Image Credit: inorderforlife.wordpress.com |
Fashion seems to cater favorably to women. Magazines offer hundreds of suggestions for a lady’s seasonal wardrobe. Runways feature more than twice as many designs for the female form as they do men. Retail outlets have created a woman-specific jean cut known commonly as "mom jeans." Men, on the other hand, receive no special mention.
David Bergen was responsible for redesigning Levi Strauss & Co.’s supply chain and deploying new distribution channels that efficiently supported customers like Target and Walmart.
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| David Bergen Image Credit: jeans-direct.com |
Men’s fashion seems to conform to a tradition. They are expected to wear pants and shirts, varying only in fit – tight or baggy – and in color trend. Recently, however, clothes makers have began to shift the retail spotlight to the untapped market of men. In the last few years, masculine equivalents of products that were deemed solely for female use have found their way into the shelves, including men’s vanity and hygiene products. Where department stores sold mom jeans, they now sell the dad equivalent.
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| David Bergen Image Credit: forum.bodybuilding.com |
Famed actor Ryan Gosling is often quoted in his role as Jacob Palmer, the dating guru in the hit romantic comedy, Crazy, Stupid, Love (2011). In the film, Palmer recites the mantra, "Be better than The Gap." Jeans can and have been made to cater to and flatter the male form. They can be worn with office tops to a regular work day, or on the corporate “casual Friday.” Despite traditional usage, jeans are no longer solely for casual wear.
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