Tuesday, March 20, 2012

David Bergen of Levi Strauss: How information technology helps the retail industry

At present, the need for information technology in businesses continues to increase. IT experts like David Bergen, former Levi Strauss & Co. Chief Information Officer, continue to develop strategies that make use of information technology to keep up with the competition in the industry.


David Bergen Photo credit: Thefastertimes.com


In the retail industry, information technology plays various roles, all of which are significant. First, IT specialists within a company develop programs that can be accessed by everyone in the supply chain. These programs include information regarding the company’s products – existing and new – and operations. Second, information technology builds connections among retail stores, vendors, and manufacturers. By having them connected, these groups are constantly updated with the changes in the market and the level of demand for products.

The impact of Information technology on retail companies is beneficial. A great example would be the turnaround in Levi Strauss & Co. As the CIO, David Bergen made Levi Strauss’ supply chain capable of handling the demands of the mass market by redesigning it. Also, he was able to improve the company’s other processes which include the management of inventory. As a result of these accomplishments, Levi’s was able to experience a significant growth in revenue.


David Bergen Photo credit: Care.org.uk




Utilizing information technology in business is a great way to increase efficiency and decrease risks because the data used in making crucial decisions are much more organized and are distributed among those involved.

David Bergen Photo credit: Media.treehugger.com



David Bergen, former Levi Strauss & Co. CIO and Senior Vice President, is currently an IT consultant at Alvarez and Marsal. To know more about his accomplishments, follow him on Twitter.