Friday, February 17, 2012

David Bergen and Levi Strauss: Values that drive business success

David Bergen Photo Credit: Blogspot.com

Levi Strauss has lived up to values that it believes have been the key to its success in the clothing industry.  David Bergen, Levi Strauss’ former Senior Vice President and Global CIO, had shared the same principles with the company during his stint therein.

The Levi Strauss values

David Bergen Photo Credit: Uncrate.com

Empathy, walking in other people’s shoes: The company pays much importance in listening and responding to the needs of its stakeholders, especially its customers and employees. It believes that empathy begins with giving close attention to what the company touts as “the world around us.”

Originality, being authentic and innovative: Levi Strauss made an excellent innovation when it produced the very first pair of blue jeans in 1873. Years after, with the help of executives like David Bergen, Levi Strauss has been able to maintain authenticity and innovation for its products, coming up with different designs that define each generation.

Integrity, doing the right thing: Levi Strauss aims not only to boost its clothing business but also to accomplish its responsibilities to the society as a whole.

Courage, standing up for what [it believes]: Throughout its years in the clothing business, the company has always made it a point to stand by its convictions and act on its beliefs.

David Bergen Photo Credit: Amazingmomsfatloss.com

David Bergen, a Levi Strauss former executive, now works as a Management Advisory Consultant at Alvarez & Marsal, advising several companies on proper IT management. More information about his career can be accessed at visualcv.com.