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| David Bergen Levi Strauss Image Credit: deviceone.eu |
David Bergen has fronted famous jeans brand Levi Strauss as its Chief Information Officer and Senior Vice President. His experience with the brand derives his ideas on the link between the information age and connecting with trends in the millennium.
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| David Bergen Levi Strauss Image Credit: Tuesdaysinsunnypore.files.wordpress.com |
As timeless clothing pieces go, Levi Strauss jeans have been considered one of the most durable, spanning generations of patronage. True, the brand may have fizzled in presence in the new millennium outbreak of high street alternatives, but by then it has already established itself as a household name. Revivalist trends have seen today’s 20-somethings borrowing their parents’ Levi Strauss bell-bottom denims.
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| David Bergen Levi Strauss Image Credit: luxurylaunches.com |
Last year, the oldest pair of Levi’s was unveiled during Paris fashion week looking like most of the distressed jeans en vogue these days. David Bergen’s years of ushering Levi Strauss towards wider markets were marked by fleeting and classic designs, but some pieces managed to retain their relevance after some years. It also has to do with the brand’s control of its marketing campaigns—of pinging back to the retro in good time.
The said pair, which looked like sandblasted, rugged sophistication, was bought back by the company over eBay for a whopping $46,532. Slightly browned by age, the pair also carries the faded streaks of today’s expensive jeans. The chalked-up look has been undyingly popular among celebrities and socialites.
For more of David Bergen’s time as CIO of Levi Strauss, visit this Twitter page.
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